Updated: May 14, 2021
*This is Focused at Beginning to Intermediate Social Media Managers for Small Businesses:
In a recent article (link below), Hubspot and videoask have teamed to organized very helpful "how to" information page offering great free and to purchase resources that are invaluable to the beginner and intermediate small business social media manager to understand and determine the types and purpose social media videos provide their organization/business.
Right off the bat Hubspot offers a free product: The Ultimate Video Marketing Starter Pack. This can be a great tool for planning and creating your videos. There are also good though longer video interviews discussing the article topics in more detail through interviews.
My suggestion: become informed to determine if you are ready to begin the journey yourself. Know that Pipestone Media Solutions is always ready to provide supports. It is our intention to help you grow your business.
After reviewing Hubspot and videoask article, discuss and select your video type following your business goals, management time and approval and budget. Then, explore to find your fit. Continue reading to learn more.
The article reviews 30 second to 2 minute length videos as well as the various purposes and approaches to generating videos as well as where they "live". But regardless where they live, they should always come back to a "landing page" on your website. They break it down offering more detail on the following parts.
Part I: Attract, Engage and Delight your customers
The truth is, "people want to learn about your business" so keep it simple, yet interesting.
Facebook, Instagram and Youtube are two platforms you want to consider as beginning platforms.
Link video adds to redirect or "LAND" clients to the correct page on your website.
Here is a list of the various types of video they discuss:
Introduction 1-2 minutes
Testimonials (user generated content)
Vlog like a blog but video shorts
Survey quiz videos (interactive)
More advanced video uses, depending on their product and services will consider:
Webinar 60 minutes or longer.
Tutorials -How to: 2-8 minutes
Live stream - Event
Reel stories. frequent shorter videos
Product Review: Youtube 2-8 minutes
And there are interactive videos with plugins for feedback videos: which also requires a commitment for follow up. These videos are more in the vein of appealing to, or delighting customers in some form.
Special Events (Car show; Tournaments; Purple Hair Daze; etc)
Thank you video (Show of appreciation to customers)
Seasonal videos (Holiday themes with animals; children, Easter Bunny etc)
Brand (Highlighting a brand or sale of the month; promotions; etc.)
Behind the scenes look at the business (points of interest; personalities; fun unknown facts; how a delicate product is unpacked and cared for)
For more advanced social media users, Hubspot invites readers to consider using Marketing Automation Software to understand your business growth; organize, simplify and track your customer engagement.
Part Two: How to Create High Quality Video
The authors offer pointers for making a good quality video. Content (authentic story) is the most important part of making a video; the second is video quality which includes background, sound, lighting and talent.
Tips on how to use your phone as a camera and budget friendly advice for upgrading. then in what we call "post-production". or editing, is where filters, add on's etc can be added on depending on the your audience and type of message you are working with.
Part Three: How To Set Up Your Set or Studio
Next the authors are offering a higher level of video production and the types of equipment you should consider. This becomes a bit pricey but great for the enthusiast who has a future in video production.
Part Four: How To Improve and Optimize Your Video
Next the places or video sites to host your videos are described with pro's and cons including Youtube, Vimeo, and Wistia (newer said to be designed for business)...
It's best to compare services before you invest, and be informed and design your social media strategy as the business social media manager to make informed decisions about how to grow your business through social media.
This article is helpful for anyone taking on the challenges of social media management. If your business is not quite ready for the full duty of this job. Pipestone Media Solutions can assist you in designing a social media growth plan, offer support services or full social media management and content development for your website. Either way, take advantage of the full article and resources to learn the value of video in attracting, engaging and delighting your customers to your front door.
Thank you. I hope this review has been helpful in exploring ways to to expand your social media strategy for small businesses and organizations. I would like to know your thoughts about this review and if you would like to see other topics researched and reviewed.
Like it? Disliked it? Why? What would you like to know more about?
Send me a note at: CynthiaJ.Gomez@pipestonemediasolutions.com
Read the full article at: https://offers.hubspot.com/thank-you/beginners-guide-to-video-marketing#video_strategy